Force of Logo

An important point to remember when subjugating the dim-witted masses is that clear and direct communication is usually a liability. Using words that have actual semantic value only hands power over to the unruly mob. Whenever possible, invent words and use them as if they are a perfectly cromulent part of the language. This allows you to choose your meaning at your leisure, prevents your words from being used against you, and proves your intellectual superiority to the listener.

We can credit the proto-capitalist American pharmaceutical and legal industries with embiggening our rhetorical arsenal with this technique, a powerful tool for establishing and maintaining the supremacy of the glorious consumerist state. We will express our gratitude via a brief period of tax non-penalties.